by alexisrago | Oct 28, 2019 | Branding, Marketing
Sure, you may have a cool logo, great colors, and a font that feels right, but a brand is much more than its design elements. A brand is a promise, an expectation, a feeling when a customer uses your product or service. It’s a powerful association that will shape the...
by alexisrago | Oct 17, 2019 | Customer Segmentation, Marketing, ROI, Strategy
Do you believe that everyone is a potential customer? Business owners can get stuck in this common trap when asked to describe their target segment because they believe everyone can benefit from their product/service. For example, everyone needs water to survive,...
by alexisrago | Oct 7, 2019 | Achievements, Branding, Marketing, Resume
Did you know that Marketing Mana helps job seekers land their ideal job quickly? Job seeking and marketing strategy is a natural fit; Marketing Mana focuses on creating powerful connections, which is directly applicable to job seekers as they refine their...
