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Local LUV: Southwest Stays True to its Brand while Addressing Customer Needs

Local LUV: Southwest Stays True to its Brand while Addressing Customer Needs

by alexisrago | Dec 19, 2019 | Branding, Marketing, Strategy

One of the benefits of growing up in Hawai’i is I still have friends in the islands. While 2/3 of my life has now taken place on the mainland, and I don’t get back home as often as I’d like, my best friend who still lives in Hawai’i decided to get me a subscription to...

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