by alexisrago | Jan 27, 2020 | Branding, Marketing, Messaging
While the holiday season seems like a distant memory, I recently cleaned my desk and found a holiday card from Chewy.com. The front of the card is a cartoon of dogs, cats, a lizard and a fish in a fishbowl, all toasting marshmallows over a fire, it’s a sweet card that...
by alexisrago | Jan 9, 2020 | data, Marketing, Plan, Prioritize, ROI, Strategy
A few years ago, I adopted the practice of naming each year with one word as a focal point. 2018 was mindfulness and 2019 was goals. This past New Year’s Eve, while attending a friend’s well-decorated party, one of her young kids asked, “Why are there 2020s...
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