Learn why you need a content strategy and how you can benefit from it. During our July WOYB retreat, Alexis & I took the time to create a content strategy. Coming out of the retreat, we had identified pain points of our ideal customer and potential topics that...
Take the first step to avoid overwhelm Once your marketing foundation is defined with a mission, vision, branding, customer segmentation, and clear messaging, your next step is to revisit your SMART goal to ensure it aligns with your marketing strategy. This is also...
I’m running a business, I’m not just a … On Youtube, there are quite a few channels that are all about books and the love of reading. The community is small but getting together is a lot of fun. Often there will be special challenges such as...
The Moment You Realize You Are Running a Business and Not Just an Expert in Your Field Not all small businesses start with a business plan. You may have become an entrepreneur when you were in between jobs and started consulting (aka contract work) based on your...
