by alexisrago | Oct 17, 2019 | Customer Segmentation, Marketing, ROI, Strategy
Do you believe that everyone is a potential customer? Business owners can get stuck in this common trap when asked to describe their target segment because they believe everyone can benefit from their product/service. For example, everyone needs water to survive,...
by alexisrago | Apr 26, 2019 | Customer Segmentation, Marketing, ROI, Strategy
One year ago today, I did it, without hesitation, fear, or remorse, I started an LLC. Once I decided to be an entrepreneur, I felt a huge weight lifted from my shoulders. I had passion, dreams, and more than 15 years of related experience. I was bound to be a huge...
