by alexisrago | Mar 24, 2020 | data, email, Messaging, ROI, Strategy
As our email inboxes overflow with how Company X is handling the Coronavirus, email subscribers may think twice about the lists they have joined over the years. I understand why companies want to communicate about limiting or changing their operations that...
by alexisrago | Jan 9, 2020 | data, Marketing, Plan, Prioritize, ROI, Strategy
A few years ago, I adopted the practice of naming each year with one word as a focal point. 2018 was mindfulness and 2019 was goals. This past New Year’s Eve, while attending a friend’s well-decorated party, one of her young kids asked, “Why are there 2020s...
