Strategy development before tactics During our retreat a few weeks ago, our attendees needed to do the work of clarifying their core values, mission & vision, and their goals for their business first before thinking about their website Why? You may say, I know...
Take the first step to avoid overwhelm Once your marketing foundation is defined with a mission, vision, branding, customer segmentation, and clear messaging, your next step is to revisit your SMART goal to ensure it aligns with your marketing strategy. This is also...
The Moment You Realize You Are Running a Business and Not Just an Expert in Your Field Not all small businesses start with a business plan. You may have become an entrepreneur when you were in between jobs and started consulting (aka contract work) based on your...
