by alexisrago | Jan 27, 2020 | Branding, Marketing, Messaging
While the holiday season seems like a distant memory, I recently cleaned my desk and found a holiday card from Chewy.com. The front of the card is a cartoon of dogs, cats, a lizard and a fish in a fishbowl, all toasting marshmallows over a fire, it’s a sweet card that...
by alexisrago | Jan 9, 2020 | data, Marketing, Plan, Prioritize, ROI, Strategy
A few years ago, I adopted the practice of naming each year with one word as a focal point. 2018 was mindfulness and 2019 was goals. This past New Year’s Eve, while attending a friend’s well-decorated party, one of her young kids asked, “Why are there 2020s...
by alexisrago | Dec 19, 2019 | Branding, Marketing, Strategy
One of the benefits of growing up in Hawai’i is I still have friends in the islands. While 2/3 of my life has now taken place on the mainland, and I don’t get back home as often as I’d like, my best friend who still lives in Hawai’i decided to get me a subscription to...
by alexisrago | Nov 5, 2019 | Marketing, ROI, Strategy
As an entrepreneur you want to see value for every investment in your business. Value can be defined as something that is worth more than you paid. For example, if you spend $1,000 on a social media campaign, you would want that campaign to drive more than $1,000 in...
by alexisrago | Oct 28, 2019 | Branding, Marketing
Sure, you may have a cool logo, great colors, and a font that feels right, but a brand is much more than its design elements. A brand is a promise, an expectation, a feeling when a customer uses your product or service. It’s a powerful association that will shape the...
by alexisrago | Oct 17, 2019 | Customer Segmentation, Marketing, ROI, Strategy
Do you believe that everyone is a potential customer? Business owners can get stuck in this common trap when asked to describe their target segment because they believe everyone can benefit from their product/service. For example, everyone needs water to survive,...
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