by alexisrago | Nov 5, 2019 | Marketing, ROI, Strategy
As an entrepreneur you want to see value for every investment in your business. Value can be defined as something that is worth more than you paid. For example, if you spend $1,000 on a social media campaign, you would want that campaign to drive more than $1,000 in...
by alexisrago | Oct 28, 2019 | Branding, Marketing
Sure, you may have a cool logo, great colors, and a font that feels right, but a brand is much more than its design elements. A brand is a promise, an expectation, a feeling when a customer uses your product or service. It’s a powerful association that will shape the...
by alexisrago | Oct 17, 2019 | Customer Segmentation, Marketing, ROI, Strategy
Do you believe that everyone is a potential customer? Business owners can get stuck in this common trap when asked to describe their target segment because they believe everyone can benefit from their product/service. For example, everyone needs water to survive,...
by alexisrago | Oct 7, 2019 | Achievements, Branding, Marketing, Resume
Did you know that Marketing Mana helps job seekers land their ideal job quickly? Job seeking and marketing strategy is a natural fit; Marketing Mana focuses on creating powerful connections, which is directly applicable to job seekers as they refine their...
by alexisrago | Apr 26, 2019 | Customer Segmentation, Marketing, ROI, Strategy
One year ago today, I did it, without hesitation, fear, or remorse, I started an LLC. Once I decided to be an entrepreneur, I felt a huge weight lifted from my shoulders. I had passion, dreams, and more than 15 years of related experience. I was bound to be a huge...
by alexisrago | Sep 4, 2018 | Marketing, Strategy
A few nights before school started, my 7-year old son, some of you may remember him from the Lemonade Stand Learnings, laid out his life plan for the next year. He stated that he and I were to write a book, that addressed an important issue and provided the...
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