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Differentiation Through Connections

Differentiation Through Connections

A few nights before school started, my 7-year old son, some of you may remember him from the Lemonade Stand Learnings, laid out his life plan for the next year. He stated that he and I were to write a book, that addressed an important issue and provided the...
Stick to your Mission

Stick to your Mission

The Naperville Park District recently passed an ordinance to ban smoking from all 137 parks (except 2 golf courses). This change was brought about when a fellow Little League mom approached some adults who were smoking on the baseball field next to our sons’ game,...
Lemonade Stand Learnings

Lemonade Stand Learnings

My 7-year old has wanted to run a lemonade stand for at least a year or two and he finally got his wish after receiving some essentials like a cash box, lemonade mix, beverage dispenser and paper cups for his birthday from some of his thoughtful friends. The weather...
Marketing Mana: The Power of a Name

Marketing Mana: The Power of a Name

I used to hate my name. I wanted to fit in and be like everyone else, and as a child of the 80s, the popular girl names were Jennifer, Stephanie, or Michelle, not Alexis. I was too young to understand how Alexis Carrington was hurting my rare name, and I was also too...