As our email inboxes overflow with how Company X is handling the Coronavirus, email subscribers may think twice about the lists they have joined over the years. I understand why companies want to communicate about limiting or changing their operations that...
A few years ago, I adopted the practice of naming each year with one word as a focal point. 2018 was mindfulness and 2019 was goals. This past New Year’s Eve, while attending a friend’s well-decorated party, one of her young kids asked, “Why are there 2020s...
As an entrepreneur you want to see value for every investment in your business. Value can be defined as something that is worth more than you paid. For example, if you spend $1,000 on a social media campaign, you would want that campaign to drive more than $1,000 in...
Do you believe that everyone is a potential customer? Business owners can get stuck in this common trap when asked to describe their target segment because they believe everyone can benefit from their product/service. For example, everyone needs water to survive,...
One year ago today, I did it, without hesitation, fear, or remorse, I started an LLC. Once I decided to be an entrepreneur, I felt a huge weight lifted from my shoulders. I had passion, dreams, and more than 15 years of related experience. I was bound to be a huge...
