by alexisrago | Nov 22, 2019 | Plan, Prioritize, Strategy
I recently attended TedXNaperville where the opening speaker, Dr. Darria Long, asked us to avoid being “crazy busy” by shifting to “ready mode” because you have implemented a plan to handle whatever is thrown your way. As an ER doctor, she has seen it all (or at least...
by alexisrago | Nov 5, 2019 | Marketing, ROI, Strategy
As an entrepreneur you want to see value for every investment in your business. Value can be defined as something that is worth more than you paid. For example, if you spend $1,000 on a social media campaign, you would want that campaign to drive more than $1,000 in...
by alexisrago | Oct 17, 2019 | Customer Segmentation, Marketing, ROI, Strategy
Do you believe that everyone is a potential customer? Business owners can get stuck in this common trap when asked to describe their target segment because they believe everyone can benefit from their product/service. For example, everyone needs water to survive,...
by alexisrago | Apr 26, 2019 | Customer Segmentation, Marketing, ROI, Strategy
One year ago today, I did it, without hesitation, fear, or remorse, I started an LLC. Once I decided to be an entrepreneur, I felt a huge weight lifted from my shoulders. I had passion, dreams, and more than 15 years of related experience. I was bound to be a huge...
by alexisrago | Sep 4, 2018 | Marketing, Strategy
A few nights before school started, my 7-year old son, some of you may remember him from the Lemonade Stand Learnings, laid out his life plan for the next year. He stated that he and I were to write a book, that addressed an important issue and provided the...
by alexisrago | Aug 30, 2018 | Branding, Marketing, Mission Statement, Strategy
The Naperville Park District recently passed an ordinance to ban smoking from all 137 parks (except 2 golf courses). This change was brought about when a fellow Little League mom approached some adults who were smoking on the baseball field next to our sons’ game,...
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