by alexisrago | Sep 4, 2018 | Marketing, Strategy
A few nights before school started, my 7-year old son, some of you may remember him from the Lemonade Stand Learnings, laid out his life plan for the next year. He stated that he and I were to write a book, that addressed an important issue and provided the...
by alexisrago | Aug 30, 2018 | Branding, Marketing, Mission Statement, Strategy
The Naperville Park District recently passed an ordinance to ban smoking from all 137 parks (except 2 golf courses). This change was brought about when a fellow Little League mom approached some adults who were smoking on the baseball field next to our sons’ game,...
by alexisrago | Jul 3, 2018 | Marketing, Strategy
We’re past the mid-point of the year, and it’s time for a health check on your resolutions – or in business speak, your goals. As a small business owner, you know your business better than anyone. You have top line goals, bottom line goals, and you may even have...
by alexisrago | Jun 18, 2018 | Marketing, Strategy
My 7-year old has wanted to run a lemonade stand for at least a year or two and he finally got his wish after receiving some essentials like a cash box, lemonade mix, beverage dispenser and paper cups for his birthday from some of his thoughtful friends. The weather...
by alexisrago | Jun 11, 2018 | Marketing, Strategy
I used to hate my name. I wanted to fit in and be like everyone else, and as a child of the 80s, the popular girl names were Jennifer, Stephanie, or Michelle, not Alexis. I was too young to understand how Alexis Carrington was hurting my rare name, and I was also too...
by alexisrago | Jun 7, 2018 | Marketing, Strategy
I am a proud mom of two elementary school-aged boys. They are sweet, smart, energetic, funny, lively, non-stop, curious, adorable and overall good kids. I say overall because sometimes I have to remind myself that they do have good values, especially when they are...
Recent Comments