This is the first article in an eight part series on how to create a digital strategy. The first thing to do when creating a digital strategy for your brand is have a clear direction. You need to have a purpose. You’ve heard about the importance of understanding...
Sometimes pain points are physically painful. If you have been to a grocery store lately, you may notice that small shopping carts are available for the little shoppers in our lives. Yesterday, as I shopped at my local Trader Joe’s, I noticed there is a soft...
I grew up in Hawaii, and yes, it was as magical as you are imagining. Everyday perks included incredible mountains formed by volcanoes, beautiful beaches, perfect weather, and the fresh and flavorful food. What stuck with me most, no matter where in the world...
It’s finally springtime in the Midwest. I was starting to doubt Mother Nature, and whether the seasonality was something that we could count on, when sure enough, consistent 65+ degree weather has hit. Hooray! I promise, you’ll soon see how this all connects...
