Strategy development before tactics During our retreat a few weeks ago, our attendees needed to do the work of clarifying their core values, mission & vision, and their goals for their business first before thinking about their website Why? You may say, I know...
Learn why you need a content strategy and how you can benefit from it. During our July WOYB retreat, Alexis & I took the time to create a content strategy. Coming out of the retreat, we had identified pain points of our ideal customer and potential topics that...