Events

Around town

 

Marketing Mana is available for speaking engagements, workshops, and other training sessions to help small businesses take their marketing to the next level.

UPCOMING EVENTS

9/16/20, 9-11 AM

Naperville Area Chamber of Commerce, Digital Marketing Bootcamp, Session 1:

SMART Start: Create a #DigitalStrategy for your Brand

Hybrid Program: in-person (masks required) and virtual registration available.

Brand, Messaging, and Call to Action: What’s behind a brand? How do you share your brand’s promise and differentiation across your marketing strategy?

We will discuss the importance of starting with your customers’ needs to create your message, match the capabilities of each digital platform to your ideal customer, build trust and expertise to increase interactions, engagement, and conversions. We will address how to craft a clear ask across all digital tactics (website, email, social media, etc.).

Marketing Strategy: The necessary foundation for your digital marketing efforts to get your message out in a relevant, cohesive manner. Strategy is the roadmap to help you select the tactics so you can execute your marketing efficiently, connect with your target audience, and break through the noise in a consistent and authentic fashion. A solid marketing strategy ensures all of your marketing tactics work together to reinforce your brand and the user experience no matter how they interact with your brand.

SMART Goals: Specific Measurable Achievable Relevant and Time-based goals are essential to measure the performance of a campaign. Digital strategy may be fast to implement, but it requires time in the marketplace to determine what’s working, and what’s not. A message may perform differently across the digital platforms, and tracking the engagement and conversions will help you refine and optimize your campaigns. Defining SMART goals and associated metrics will allow you to develop the necessary tactics needed to roll out your strategy in the marketplace.

PAST EVENTS

7/16/20 SCORE Webinar: It’s not about you. Join your customer on their journey.

4/16/20 NACC Webinar: Key Learnings from a Pandemic: Reassessing your Marketing Strategy and Creating Opportunities

2019 Mastermind Workshop: Customers

4/12/19 WESOS South Naperville Chapter:You may be talking, but are your customers listening?

3/6/19 and 3/20/19: NaperLaunch Marketing Series Workshop Email Marketing: The tried and true workhorse

2/28/19 WESOS Foundations of Success Women’s Conference: You may be talking, but are your customers listening? Creating value-add content through customer understanding. 

2/7/19 and 2/21/19 NaperLaunch Marketing Series Workshop Content Marketing: Customer-centric focus drives results 

More information on past Events

Event descriptions

7/16/20 SCORE VIRTUAL PROGRAM: it's not about you. join your customer on their journey.

Do you see prospects as entering your sales cycle or do you see prospects as experiencing their customer journey? What is a customer journey? What are the best ways to demonstrate you understand their pain points? Is it possible to lead them through the journey? How can you build trust and connect with prospects to convert them into loyal customers?

 

4/16/20 NAPERVILLE AREA CHAMBER OF COMMERCE VIRTUAL PROGRAM: Key Learnings from a Pandemic: Reassessing your Marketing Strategy and Creating Opportunities

Have you met anyone that was prepared for this pandemic? While the crisis is temporary, there are things we can do to help our business and each other. We will explore how to reassess your marketing strategies and discover how authenticity, data and relevant messaging will help businesses get through this challenging time together.

4/12/19 WESOS South Naperville Chapter: You may be talking, but are your customers listening?

As a small business owner, you understand your customer pain points, you know why they come to you, and you feel good when you help them. What if you could connect with your customers in such a way that you establish your expertise, build trust, and watch your marketing efforts pay off? It’s possible with a customer-centric approach to marketing. You will learn how to:

  • Understand and connect with your customers to increase marketing ROI
  • Build trust with your prospects and customers as you guide them through the journey
  • Create relevant content through customer understanding

 

3/6/19 and 3/20/19 NaperLaunch Marketing Series Workshop: Email Marketing: The tried and true workhorse

  • It’s all about the database, no list-rentals: gathering the right data, keeping it clean, and using the metrics to optimize your email campaigns.
  • Welcome, promotions, value-add, and more: optimizing the customer experience through email campaigns.

Attendees on 3/20 appreciated Alexis’ “very practical & useful info presented” in a well-organized manner. The tips provided, including the legal aspect of CAN-SPAM and CASL, were appreciated, as was the “relevant and the right amount of info”. Participants appreciated the opportunity for questions and Alexis’ engaging presentation style.

2/28/19 WESOS Foundations of Success Women’s Conference: You may be talking, but are your customers listening? Creating value-add content through customer understanding.

The importance of understanding your customers, providing content to address pain points along the customer journey.

  • Understand your customers based on existing data
  • Understand and connect with your customers to increase marketing ROI
  • Build trust with your prospects and customers as you guide them through the journey
  • Create relevant content through customer understanding

 

2/7/19 and 2/21/19 NaperLaunch Marketing Series Workshop Content Marketing: Customer-centric focus drives results

  • Learn the importance of understanding customer needs
  • Learn the importance of identifying customer decision making triggers
  • Learn how to use market insights to create valuable content
  • Learn the different types of content
  • Learn the various optional vehicles for delivery of content

Using a Customer Journey to identify content topics that resonate with your target customer segments. Understanding decision-making triggers, the sales cycle and how the pain impacts other parts of their life allows you to guide them through the journey, ease the pain when possible, and build trust through shared expertise. Putting yourself in your customers’ shoes allows you to identify your benefits faster, match your services/products to their needs, and even qualify your leads faster which saves everyone time.

Understand how your customers spend their time, both directly with your product/service and their whole life, taking into account their generation, media habits. and daily routines. Learning how to best create the right messages in an authentic way so a strong connection is made.

2019 Mastermind workshop MM101 Customers: Your business needs them in order to thrive

  • Define your customers/target segment(s)
    o Look at your business, who keeps coming back
  • Understand your customers
    o What are their pain points, challenges, and needs?
    o How to map their journey before, during, and after they purchase your service/product
  • Find your customers
    o How do they spend their time (working, down-time, hobbies, interests, etc.)?
    o What media do they consume and when?
    o What grabs their attention?
  • Talk to/with your customers
    o How to create a message that relates to your customers
    o Focus on the benefits

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