Reserve your place today for MM101 Customers on Tuesdays 7-8:30pm: Jan 15, Jan 29, Feb 12, Feb 26
Mastermind Groups are an opportunity for businesses with minimal marketing budgets to drive their business forward through a hybrid approach of group training, collaboration, and workshop sessions led by Alexis Rago, a marketing strategy expert with 15+ years of experience, working at corporations and agencies of all sizes up to $2B+ in annual revenue. Alexis focuses on the customer’s point of view, understanding their needs, wants, pain points, and how, and where, they spend their time.
Alexis created these Mastermind Groups to reach businesses that are ready to take their marketing to the next level, build a solid strategy, so that tactics are executed efficiently, and your marketing spend gets the most bang for your buck.
Groups are limited to 10 people. Each course will meet four times over eight weeks; each session will last 90 minutes. Cost: $320 per person, per course
MM101 Customers: Where are they and how to engage them so your business will thrive
Defining your customers/target segment(s)
Looking at your business, who keeps coming back
Understanding your customers
What are their pain points, challenges, and needs?
How to map their journey before, during, and after they purchase your
Finding your customers
How do they spend their time (working, down-time, hobbies, interests, etc.)?
What media do they consume and when?
What grabs their attention?
Talking to/with your customers
How to create a message that relates to your customers
Focus on the benefits