Benchmarks and measured results are the only way to determine marketing ROI.
Tracking your marketing efforts is critical to your business’ success. Understand what works and why ask how it can work harder.
Marketing Mana provides a system to track URLs for all online marketing message and campaigns your business implements to provide metrics from a last-click attribution model for all digital conversions.
Understand what works by analyzing each and every customer interaction and engagement. Determine what your customers connect with, what resonates, and how effectively you guide them through the customer journey.
Metrics are also key to understanding your target segments. Analysis will typically show an 80/20 rule in effect, which helps to identify the customers you want to focus your marketing efforts on to increase marketing efficiencies and effectiveness.