Social Media is powerful when you match your target segments to the demographics and, where available, psychographics of the social media platforms to determine the necessary strategic social media presence. We will utilize the existing data from current social media pages to understand the impact, engagement and specific purpose each social media platform provides to your company. We will define if, how, when and why specific segments use each platform, identify social media goals and metrics that align with the company goals, in a defined social media strategy to maximize engagement. The strategy will also include types of content, topics of content, recommended timing of content, and metrics to track for future optimization.