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Tag: Target Segment

Differentiation Through Connections

September 4, 2018 Big Kahuna Leave a comment

A few nights before school started, my 7-year old son, some of you may remember him from the Lemonade Stand…

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Posted in: Marketing, Strategy Filed under: customer, differentiation, target audience, Target Segment

Stick to your Mission

August 30, 2018 Big Kahuna 1 Comment

The Naperville Park District recently passed an ordinance to ban smoking from all 137 parks (except 2 golf courses). This…

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Posted in: Branding, Marketing, Mission Statement, Strategy Filed under: Brand Story, Branding, Marketing ROI, Mission Statement, Target Segment

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