You may have seen my latest social media post featuring Marketing Mana Barbie—a playful spin on the AI Barbie-in-a-Box trend.
It was fun. It was cheeky. But behind the humor was a deeper truth about how small business owners show up in the marketplace—and why clarity is more powerful than perfection.
Because Barbie is more than plastic and pink. She's a persona—a container for a story. Each Barbie comes with an identity, accessories, and a purpose. That packaging tells you exactly who she is and what she’s for.
So I asked myself:
If Marketing Mana were a Barbie, what would she stand for?
And just like that, the metaphor came to life.
I filled the Marketing Mana Barbie box with the real tools my clients need—not fluff, not vanity metrics, and definitely not glittery filler.
🧠 A Category Design playbook, because real growth starts with defining how you’re different—not how you’re better.
🌺 Aloha energy (grounded, not fluffy), because empathy and truth can coexist.
📊 Revenue-growth receipts, because clarity without results isn’t strategy—it’s therapy. Just like my friends at Category Pirates say "Marketing without revenue is arts and crafts."
While therapy is, well, therapeutic, because you feel seen, heard, and understood...you need to take action to achieve business outcomes. Strategic clarity is gaining insight and using it to make decisions that generate measurable results - like increased revenue, increased productivity, decreased turnover, and improved client retention.
When you apply that clarity to your business, you impact operations, sales, and marketing for bottom-line impact.
🥾 Hiking boots, because the work is uphill—but it’s worth it.
💬 Sticky notes that say:
• “It’s not about you”
• “Let’s take uncomfortable action”
Because good strategy starts when you drop your ego and start solving real problems.
📣 A “You’re too close to it” megaphone, to help you hear what your Dream Clients already know: your message isn’t landing yet.
She doesn’t whisper. She challenges with love. She’s direct. She sees patterns others miss.
She says things like:
“That’s a symptom, not the root.”
“What are your Core Values again?”
“Your story is your strategy.”
“You don’t need more content. You need clearer direction.”
“Get out of the comparison game.”
This isn’t about cutesy or kitchy branding.
It’s about creating a message that sticks, converts, and makes you proud to show up in your business again.
This isn’t for the faint of heart.
My clients are ready for real talk, real action, and real growth. They're coachable, honest, and open to uncomfortable truths because they know that’s where the transformation lives.
And when it happens?
They build businesses filled with Dream Clients.
They reclaim time and focus.
They feel fulfilled—not just productive.
If your brand came in a box, what would be inside?
Would your Dream Clients instantly recognize it was for them?
Would your messaging reflect your values and direction—or just your industry jargon?
If you’re not sure, that’s okay.
That’s exactly where the magic starts.
Let’s unpack it together.