Blog | Alexis Skigen Rago

Stone Temple Baptist Church, formerly the First Romanian Congregation Synagogue

Connection

Honoring the Past, Reimagining Connection: Lessons from a Sukkah Festival in North Lawndale

by Alexis Skigen Rago

Burberry sunglasses with an unattached temple.

Customer segmentation

THE REAL COST OF LOSING A CUSTOMER

𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝗰𝗼𝘀𝘁 𝗼𝗳 𝗹𝗼𝘀𝗶𝗻𝗴 𝗮 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿.

by Alexis Skigen Rago

Branding

WHAT DO YOU REALLY MEAN BY 'BRANDING'?

What do you really mean by 'branding'?

by Alexis Skigen Rago

Marketing

WHAT DO YOU REALLY MEAN BY 'MARKETING'?

𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝗿𝗲𝗮𝗹𝗹𝘆 𝗺𝗲𝗮𝗻 𝗯𝘆 '𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴'?

by Alexis Skigen Rago

2024-2025 INCubatoredu team waits for a Wild Card announcement

Achievements

6 Key Lessons from the Entrepreneurial Journey of My INCubatoredu Team

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by Alexis Skigen Rago

Marketing Mana as Barbie-In-A-Box reminds us

Prioritize

Unboxing the Truth: What Barbie Taught Me About Brand Clarity

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by Alexis Skigen Rago

Prioritize

The Clash of Theory and Reality: Lessons from The 5 AM Club

THE CHALLENGE OF REALITY

Have you ever heard about a program that promises to transform your...

by Alexis Skigen Rago

Hosting a meetup for Small Business Owners at HubSpot's conference, INBOUND24

Achievements

2024 YEAR IN REVIEW: STELLAR OR NOT?

𝗪𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂𝗿 𝘆𝗲𝗮𝗿 𝗶𝗻 𝗿𝗲𝘃𝗶𝗲𝘄 𝗶𝘀𝗻'𝘁 𝗮𝘀...

by Alexis Skigen Rago

University of Michigan knit cap rests on a Michigan deskpad

Entrepreneurship

Cult or Community?

Cult or community? Sometimes, it's a fine line.Recently, I was checking out at Trader Joe’s when...

by Alexis Skigen Rago

a global community of connected small business owners

Plan

Which Community is Best for Small Business Owners to Learn and Grow?

Small business owners and entrepreneurs often face unique challenges like isolation, limited access...

by Alexis Skigen Rago

THE MANA BLOG

Alexis Skigen Rago

Honoring the Past, Reimagining Connection: Lessons from a Sukkah Festival in North Lawndale

THE REAL COST OF LOSING A CUSTOMER

WHAT DO YOU REALLY MEAN BY 'BRANDING'?

WHAT DO YOU REALLY MEAN BY 'MARKETING'?

6 Key Lessons from the Entrepreneurial Journey of My INCubatoredu Team

Unboxing the Truth: What Barbie Taught Me About Brand Clarity

The Clash of Theory and Reality: Lessons from The 5 AM Club

THE CHALLENGE OF REALITY

2024 YEAR IN REVIEW: STELLAR OR NOT?

Cult or Community?

Which Community is Best for Small Business Owners to Learn and Grow?

MARKETING MANA LLC