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CORE MISSION SESSION

CORE VALUES + PURPOSE-DRIVEN MISSION

A private immersive-style session where we focus on your business to define the foundation of your marketing strategy by exploring and defining your company's Core Values and Purpose-Driven Mission statement.  

In two hours, you will discover clarity in your business about:

  • Core Values, the foundation of your business
  • Purpose-Driven Mission, the heart of your business
  • Direction, the future of your business
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CLARITY IN DIRECTION

FOR YOUR COMPANY'S FUTURE SUCCESS

A solid marketing strategy begins with understanding the Core Values and Purpose-Driven Mission of your business. That’s exactly what we’ll discuss and accomplish in two hours.

Before our session, you will complete 15-25 minutes of guided homework as you select up to seven Core Values.

During our session, we will explore the Core Values you selected, define these for your business, understand the meanings behind the Core Values, and discuss any possible connotations you may not have considered. Based on our discussion and other information about your business, we will create a Purpose-Driven Mission statement to highlight part of your company’s differentiation.

You will walk away with clearly defined Core Values, content topics to build your brand awareness and identity, and a mission statement to guide your business. These are key components to clarify where you are taking your company next, establish a common understanding of the company’s direction, and begin to create a cohesive plan. There are many marketing and business applications, including culture, hiring, and decision-making that impact your day-to-day and long-term activities. See further below in TAKE ACTION AFTER OUR SESSION for more details.

The Core Mission session is value-packed and purpose-driven. This includes a two-hour session where we explore up to seven Core Values and identify the key elements of your Purpose-Driven Mission statement. This also includes any materials provided, including typed notes from our session. Core Missions are offered as in-person or virtual meetings over Zoom, depending on your location and preference.

Mahalo for your trust as we explore your strategic business and marketing foundational elements.

SMALL BUSINESS OWNERS SHARE

CORE MISSION TESTIMONIALS 

The Core Mission meeting with Alexis was extremely helpful in helping me hone in on the focus, direction and messaging of my business - helping families experiencing transitions such as divorce, separation and co-parenting, move forward with dignity and clarity as a healthy family unit. Alexis' professionalism coupled with her caring nature provide great support for growing a business.

– P HB, Mediation Service Provider, March 2024

 

Working with Alexis Rago at Marketing Mana, LLC, has been fantastic. Alexis helped me identify Core Values about my business that will help me send a direct message to the clients I serve and with whom I seek to establish relationships.

– Joshua Rosenzweig, Attorney, CC&P, March 2023

 

Alexis is an excellent resource for your business! She certainly does her homework to learn about you and your business so she can come fully prepared to her work with her clients. I appreciated how well she listened to me and could get the sense of my business and values after just one session. I highly recommend Marketing Mana!

– Sarah Fenlon Falk, Owner, Resourced Wellness, November 2022 

 

Alexis did an outstanding job helping me to define my company’s Core Values and land on a mission statement. The extensive work we did in 2 hours helped me to get better clarity on my mission which was imperative for me to move forward. I highly recommend Alexis for your business marketing needs.

– Ryan Walter, Owner, ReThink Wildly, January 2022

TAKE ACTION AFTER OUR SESSION

15 IDEAS TO USE AND IMPLEMENT CORE VALUES

Core Values don’t belong only on a wall. Core Values are a roadmap to how you conduct business day-to-day. These are your company’s beliefs, principles, philosophy, and ethical standards. Core Values are what your company stands for and determine if someone is a good cultural fit. How well do you know your company’s Core Values? This applies to companies of all sizes, even solopreneurs because it impacts how you conduct yourself in business, both internally and externally.

Living Core Values in Your Business: 15 Uses & Implementations

Without direction, how do you know where you are heading, and if it’s the right way? Direction comes from a deeper purpose. Every client starts with Core Values for your business. Core values are the essence of a business. They provide a roadmap for actions, decisions, behaviors, branding, culture, and general conduct. If you haven’t explored Core Values for your business, beyond a few bulleted words, please commit that you will do so in the next month to gain clarity on your business Core Values and share them with your team, clients, business partners, and vendors.

You can live your company Core Values in various ways, including in your:

Marketing Tactics such as email, your website, or blog. It’s not necessarily, “Here are the company’s 7 Core Values and everything you need to know about each one.” It’s more about incorporating parts of a Core Value and taking time to explore them in, for example, your social media posts over time, as an evergreen campaign to build trust and brand awareness. Or write a blog post that focuses on one Core Value and shows how your company puts it into action.

Marketing Strategies begin with Branding based on your company’s Core Values as part of the very foundation to enable you to achieve consistency in the execution of your marketing strategy.

Marketing and Business Fundamentals are aligned with Core Values, but you don’t need to cram them all into something or attempt to check off every Core Value in each meeting, or your Purpose-Driven Mission or Vision. These foundational pieces of your business should capture the essence of Core Values. These can be used as a Decision Screener to evaluate the fit of suppliers, customers, mergers, policies, and other business decisions.

Core Values are essential to establishing and building your culture. They help determine a cultural fit for your internal team members, partners, vendors, and more. Core Values provide consistency and alignment when clearly defined, based on common understanding and integration into your daily business activities.

Once Core Values are defined, your differentiation starts to take shape as we create a Purpose-Driven Mission. This is critical for your direction. Think of a Purpose-Driven Mission as your reason of being. We address who you are, what value/benefits you provide, who your Dream Clients are, and your why, your purpose. A vision is the future state, how your community changes because your company has been serving and impacting others over the years. The Purpose-Driven Mission is what your company does now to get to that future state.

IS IT A CORE VALUE OR CORE COMPETENCY?

CORE VALUES

Core Values are the roadmap of your business. Core Values capture your company's beliefs, principles, philosophy, and ethical standards. These are intangible. Core Values are how we experience and interpret the world through feelings, perceptions, preferences, and priorities. From the marketing lens, these are benefit-driven and a source of your differentiation. In short, Core Values are what you stand for and lay the foundation of your business. 

CORE COMPETENCIES

Core Competencies are the key behaviors needed for a successful performance. These are what you see in a job description and how you can link an employee's performance to the goals of the company. Core Competencies are tangible; these define on-the-job behaviors that can be objectively observed and measured by others.

GET IN TOUCH

LET'S TALK

331.201.2524

ALEXIS@MARKETINGMANALLC.COM