๐ช๐ต๐ฎ๐ ๐ฑ๐ผ ๐๐ผ๐ ๐ฟ๐ฒ๐ฎ๐น๐น๐ ๐บ๐ฒ๐ฎ๐ป ๐ฏ๐ '๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด'?
Itโs one of the most overusedโand underdefinedโterms in business.
Almost every business owner says:
โI know I need to do more marketing.โ
But what do you actually mean by that?
๐ Email campaigns, SEO, ads, contentโฆ?
๐ Or just a vague sense of โmore visibilityโ?
The American Marketing Association defines marketing as:
โ๐๐ฉ๐ฆ ๐ข๐ค๐ต๐ช๐ท๐ช๐ต๐บ, ๐ด๐ฆ๐ต ๐ฐ๐ง ๐ช๐ฏ๐ด๐ต๐ช๐ต๐ถ๐ต๐ช๐ฐ๐ฏ๐ด, ๐ข๐ฏ๐ฅ ๐ฑ๐ณ๐ฐ๐ค๐ฆ๐ด๐ด๐ฆ๐ด ๐ง๐ฐ๐ณ ๐ค๐ณ๐ฆ๐ข๐ต๐ช๐ฏ๐จ, ๐ค๐ฐ๐ฎ๐ฎ๐ถ๐ฏ๐ช๐ค๐ข๐ต๐ช๐ฏ๐จ, ๐ฅ๐ฆ๐ญ๐ช๐ท๐ฆ๐ณ๐ช๐ฏ๐จ, ๐ข๐ฏ๐ฅ ๐ฆ๐น๐ค๐ฉ๐ข๐ฏ๐จ๐ช๐ฏ๐จ ๐ฐ๐ง๐ง๐ฆ๐ณ๐ช๐ฏ๐จ๐ด ๐ต๐ฉ๐ข๐ต ๐ฉ๐ข๐ท๐ฆ ๐ท๐ข๐ญ๐ถ๐ฆ ๐ง๐ฐ๐ณ ๐ค๐ถ๐ด๐ต๐ฐ๐ฎ๐ฆ๐ณ๐ด, ๐ค๐ญ๐ช๐ฆ๐ฏ๐ต๐ด, ๐ฑ๐ข๐ณ๐ต๐ฏ๐ฆ๐ณ๐ด, ๐ข๐ฏ๐ฅ ๐ด๐ฐ๐ค๐ช๐ฆ๐ต๐บ ๐ข๐ต ๐ญ๐ข๐ณ๐จ๐ฆ.โ
Thatโs trueโbut hereโs a practical version:
๐ก ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ถ๐ ๐๐ต๐ฒ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐ฏ๐ฟ๐ถ๐ฑ๐ด๐ฒ ๐ฏ๐ฒ๐๐๐ฒ๐ฒ๐ป ๐๐ผ๐๐ฟ ๐๐๐ผ๐ฟ๐ ๐ฎ๐ป๐ฑ ๐๐ผ๐๐ฟ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟโ๐ ๐ฑ๐ฒ๐ฐ๐ถ๐๐ถ๐ผ๐ป.
And that bridge only holds if itโs built with clarity.
If you try to โdo more marketingโ without a clear foundation, you end up with scattered tactics:
๐ Social content with no direction
๐ Messaging that mimics competitors
๐ Ads that donโt convert
๐ A beautiful website no one visits
Itโs also known as the ๐ต๐ฉ๐ณ๐ฐ๐ธ-๐ต๐ฉ๐ฆ-๐ด๐ฑ๐ข๐จ๐ฉ๐ฆ๐ต๐ต๐ช-๐ข๐ต-๐ต๐ฉ๐ฆ-๐ธ๐ข๐ญ๐ญ-๐ข๐ฏ๐ฅ-๐ด๐ฆ๐ฆ-๐ธ๐ฉ๐ข๐ต-๐ด๐ต๐ช๐ค๐ฌ๐ด approach.
โก Clarity on your audience
โก Clarity on the problem you solve
โก Clarity on what makes your solution different
๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ถ๐ ๐ป๐ผ๐ ๐๐ผ๐๐ฟ ๐๐๐ฎ๐ฟ๐๐ถ๐ป๐ด ๐ฝ๐ผ๐ถ๐ป๐.
Itโs how you amplify what you already knowโwith precision.
No clarity = No traction.
So before you hire someone to โdo your marketing,โ ask yourself:
๐ What is the real goal?
๐ Do I have a clear message that resonates with my Dream Clients?
๐ Am I confident in what makes me different?
Because if notโฆ marketing is the symptom. Not the solution. And a costly one at that.
When it works, marketing aligns:
Itโs not just ads, funnels, or content. Those are tactics.
Marketing, done well, is how you communicate who you are, what you solve, and why it mattersโconsistently and clearly.
And thatโs what builds trust.
๐ This is part two of my โWhat Do You ๐๐ฆ๐ข๐ญ๐ญ๐บ Mean?โ series.
In part one, we tackled small business.
Next up: strategyโand all the confusion that comes with this foundational piece.
๐ฌ What does 'marketing' mean to you? Drop your definition in the commentsโand letโs get clearer together.