A Mana Marathon is an efficient and effective way for small businesses to dive deep into their marketing challenges and goals AND make progress in just three weeks with Alexis guiding you through the process. What do you walk away with? It depends on your goal. We’ve helped clients refine Mission and Vision statements, identify Core Values, and craft key elements of their brand and message to highlight their differentiation. We always define a SMART goal so we can tailor your Mana Marathon to your business needs. This may include a focus on your customers by defining your target segment (avoid the “everyone needs my service/product” approach), understanding the customer journey, developing content strategy and outline topics to explore in future content development, social media strategy, and website user experience. You will walk away with a SMART goal, action plan, and other information depending on the topics you wish to address during the Marathon sessions. This could be a project brief, brand guidelines, customer description, email marketing, or more. See further down the page for more examples of topics we may cover during your Mana Marathon. 

The Mana Marathon package is more than marketing strategies, it’s a success accelerator for your business. This includes the Discovery session, two half-day sessions, and the Finish Line session that occur over three consecutive weeks. This also includes any work Alexis does to prepare for each session, as well as any materials provided. Each Mana Marathon is customized to your needs and may explore different areas of marketing. Mana Marathons are offered as in-person or virtual meetings, depending on your location and preference. There may be an additional fee for travel time and expenses.

See your roi improve when you use strategy, set a goal, and focus on your customer

Mana Marathon provides a small business the opportunity to dive deep and work on their marketing challenges and goals over the course of three weeks.

DISCOVERY: a two-hour session held in the first week to address Core Values and mission. As time permits, there may be discussions about vision and a SMART goal.

MARATHON SESSION #1:  a four-hour session held in the second week. Based on the Discovery, we will continue our vision, SMART goal, and brand work. This will be influenced by your mission, vision, and core values as these are foundational elements to your brand. Your brand is key to differentiating your company in the marketplace, creating messaging that is relevant to your target segments, and managing expectations and associations of the overall promise to your clients.

MARATHON SESSION #2: a four-hour session the next day, as a continuation of session #1. Once branding is complete, we shift to define and understand your customer segments. We will choose which one to explore deeply, understand who they are, where to find them, and create a customer journey to uncover the triggers and pain points your prospects experience before utilizing your company’s expertise and offerings.

FINISH LINE: a two-hour session held in the third week to complete the action plan, wrap up loose ends, and answer any questions. An action plan outlines the actionable next steps needed to begin the execution of the marketing strategies. The plan outlines strategies, actions, tactics, owners and timelines that are aligned with your SMART Goal.

Alexis Rago is a marketing expert with more than 20 years of marketing experience in corporations and digital agencies. As a professional since 1996, her business acumen grew organically in different roles in various industries and regions, as well as during her formal education at the Ross School of Business at the University of Michigan, Ann Arbor where she earned an MBA with emphases in marketing and corporate strategy.