Marketing is everywhere and our blog notices everyday correlations.
How does your brand leave your customers feeling? Is that different from your desired brand promise? A brand is more than colors and fonts, it’s a promise, a consistent approach that leads to building trust and managing your customers’ expectations.
Do you believe that everyone is a potential customer? Business owners can get stuck in this common trap when asked to describe their target segment because they believe everyone can benefit from their product/service. For example, everyone needs water to survive,...
What’s at the end of your rainbow? Looking for a new job? What do you look for in an ideal company? What’s your dream job? Knowing your value, your achievements, and your contributions leads to empowerment. When you are empowered, there’s nothing that will stop you from achieving your goals. Life’s too short to dread a job. Move your career forward with a top notch resume and achievements.
Sometimes pain points are physically painful. If you have been to a grocery store lately, you may notice that small shopping carts are available for the little shoppers in our lives. Yesterday, as I shopped at my local Trader Joe’s, I noticed there is a soft bumper on the bottom front frame of the cart. […]